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classifieds in print and on webAbout AD2AD Network The Power of the Internet for Community Publications AD2AD started in July 2003 with a simple idea: to put the power of the internet to work for community publications. Its first product, AD2AD Classifieds has proven how powerful this simple idea can be. AD2AD: One software system to Manage Both Print and On-line Classifieds With AD2AD, ads appear in print and online...fully formatted. You give your customers what they really want: the power of print plus the impact of the internet. Customers Like It! Publications that use AD2AD increase classified revenues while reducing costs. Increase the number and the length of classified ads Let customers easily create and pay for their own classified ads Instantly put classifieds online and in print Manage all aspects of classified management from any location Authorize credit cards online Generate additional revenue through upsells, including typographic extras, and web-only extras such as photo uploads, icons, and so on. Affiliate with other publishers to generate shared revenue. Best of all, AD2AD delivers these features at a very affordable price. The most powerful classified advertising management software system is also the most cost effective. Learn More About AD2AD About AD2AD Network The AD2AD software system: Easy, Powerful, Inexpensive New Technology Changes Everything for Community Publications Most classified advertising management software systems are based on 'client-server' technology...more than two decades old. Client-server software systems are hard to learn, hard to use and hard to maintain. If a newspaper wanted a classified management software system, it meant high capital costs, and a fortune in training and maintenance fees. But not anymore! AD2AD: Fundamentally Better AD2AD uses newer, 'application server' technology: the architecture proven by Amazon, Travelocity and other business websites. Powerful, but simple to use... A secured, central database accessed by a web browser -- anywhere, any time. With AD2AD technology Customers can schedule, typeset and pay for their ads...online, all by themselves. Staff can sell, enter, or edit ads...Manage everything...even after hours or away from the office. Fully formatted & typeset ad files flow into Quark, InDesign, or PageMaker. Forget about uploading files...AD2AD puts your ads online automatically. about the software system why choose Ad2Ad? About AD2AD The AD2AD Network is an Application Service Provider (ASP) delivering classified advertising software specifically designed for community-oriented newspapers. AD2AD provides low-cost, easy-to-use tools to manage and distribute classified ads to client newspapers, thereby increasing revenue while lowering operating costs. Application Service Providers (ASPs) deliver and manage applications and computer services from remote data centers to multiple users via the Internet or a private network. AD2AD provides customers with a comprehensive alternative to building and managing internal information technology operations. Obtaining these applications from AD2AD is a cost-effective solution to the demands of systems ownership: up-front capital expenses, implementation challenges, and a continuing need for maintenance, upgrades and customization. And with data processing managed in a secure environment off-site by AD2AD, customers can focus on their areas of expertise. Benefits from using AD2AD Network Speed to market A newspaper can quickly get its software solution operational because AD2AD already has the equipment, applications and expertise ready to provide rapid market access. Operational freedom By outsourcing application management, the customer can focus critical resources on their core business function. Improved performance AD2AD can apply their vast experience to implement best IT practices for superior levels of availability, security, backup, disaster recovery, and technical support. They can achieve optimal results since they control the operational environment and plan the software system. Financial flexibility AD2AD reduces fixed costs and lowers overall expenditures for hardware, applications and management. Instead of buying, building and installing the software on their systems, the newspapers only need to have a web browser and internet access. Reduced risk Since there is no capital expenditure on software, hardware and IT personnel, organizations can 'test' a new technology with minimal impact to their existing environment and bottom line. The risk to buying the wrong technology is greatly reduced. AD2AD Affiliations About AD2AD Network Why YOU Should Use AD2AD... AD2AD Makes Classifieds More Profitable! AD2AD seamlessly manages classified ads for both your printed publication and website. Designed to meet the needs of the small publisher's market and business processes. Created from the latest software technology. Engineered for ease of use. Publishers profit from AD2AD's flexible application service provider business model and modular component design. AD2AD - Sized to Fit! Most classified ad management software systems are complex, expensive, and difficult-to-use. They can create as many problems as they solve. But with AD2AD publishers choose features and functionality 'a la carte'. With AD2AD, publishers tailor the software system to meet their specific needs. AD2AD gives publishers a complete end-to-end solution for managing classified advertising. Remote Control Manage your classifieds from anywhere! Create ads, review ads, run reports -- anything -- from any web browser. Work from home, on the road, or in the office. Access AD2AD via web browsers from anywhere. Customers and staff alike can use AD2AD at their convenience. Now, the Publisher's network extends from the desktop to the kitchen table via the power of the web. Easy Upsells Mean More Profit Sophisticated modules to manage classifieds and directories. Up-sell valuable new products to print advertisers from an arsenal of new web features and products. Kiss Technical Support Goodbye There is no Mac vs. PC issue - AD2AD works with any computer. Bug fixes and system upgrades are applied instantly, at no cost. There are no files to load, no patches to apply and no databases to back-up. Most Advanced - NOT most expensive With AD2AD, publishers can choose from several payment options. From a one-time payment to a small per-ad transaction fee, AD2AD offers enviable flexibility. Also, your publication may qualify for a free AD2AD software system in exchange for print ad space. Ask for details. Eliminate Low Value Processes AD2AD significantly reduces in-bound ad-taking and internal processing. Eliminate the need for callbacks and personnel to staff the phones. Simplify training. Improve customer service through centralization, simplicity, and automation. Allow ad and graphic design staff to focus on high-value, high-touch advertisers. Don't Throw Away Those Legacy Systems Now the industry's most advanced on-line software system can be integrated with existing management systems. AD2AD provides several different options that will boost the effectiveness of your legacy systems. Compete with Large National/Regional Publishers Offer advertisers and readers solutions previously only available to large publishers. Small markets and small publishers can take advantage of high quality, yet simple to use solutions. Publishers report dramatic improvements occur quickly... Within six months, Ad volume (number of ads per issue) increased 32% on average. Ad length(number of words per ad) increased 18% on average. 41% of ads were placed by customers... 43% of ads were placed after business hours. 10% purchased web-only up-sells (such as icons, photo uploads, etc.). Most publications reported workload decreases of 30-65% Product Features and Pricing Basic Features Systems Supported Both Macs and PCs supported Any browser version 5 or above including Internet Explorer, AOL, Netscape, Mozilla, Firebird, Safari, Opera. All operating systems including Mac 9, Mac OSX, Windows, and Linux. Requires internet connection: dialup OK for most uses, broadband recommended for office staff Capture ad Information Customer Name/Address Info Ad Text Classification Start date Run dates Credit Card Info WYSIWYG ad entry Displays ad in publication's print style as user fills in form Internal staff or advertiser Display classified ads instantly Once approved, ads automatically appear on publication's classified web page fully formatted No uploading required Ads are fully searchable Sell web-only extras Photo uploads with inline thumbnails Map links, website links, private emails Hit counters, icons Featured placement Creates classified pages for print Selects, sorts, formats ads for each issue Fully formatted text for Quark Xpress, Adobe PageMaker, Adobe InDesign, MS Word, and other layout programs Ads deactivate automatically Powerful reports All reports include individual, personalized email generator (with form-letter capability) Ad count and column inch estimate Ads ending with current issue Cancelled ads Ads with balances All ads in the database All customers in the database Issue Value Report Open Invoices All Invoices in the database Sales activity by type and period Weekly statements: sales and settlement Web visitors to the classifieds page Easy to use No programming, ever No FTP, no uploads Requires little or no training Keeps data private, safe, available Off-site data backups every two hours Automatic fail-over databases and websites in case of emergencies Service and tech support Full setup included Easy to adjust the program without technical help Free, friendly 24/7 tech support Learn more about AD2AD features Test site for AD2AD Network
For more information on AD2AD's powerful, easy, inexpensiveclassified ad management software for community publications, Click Here